At ABMEN I'm working on how business mentoring can contribute to any innovation project by empowering business mentors and executives with a mindset and tools that replace "well-intentioned opinion" with "attentive listening" and "revealing questions". At InoveLab, I teach and apply the Inov360 methodology, that blends different business design methods and visual tools to help companies explore the many facets of each business model. DSc. on Innovation Management (PEP COPPE/UFRJ) Director of Innovation at ABMEN - Brazilian Association of Business Mentors Owner at InoveLab Innovation Atelier. Angel at Firecast games Studio. Mentor at HealthFY - Health For You. Certificated as Adjunct Instructor by the Berkeley Lean Startup Program. Mentor at the Founder Institute. Course Coordinator at FGV Business School. My doctoral research covered the decision-making processes employed by technology startups founders and how the intertwining between business and technology decisions evolved to the chosen business model. A former lecturer in "Innovation in Cultural Production" and "Cultural Ventures Workshop" in the FGV "MBA in Cultural Production". A former mentor and teacher for startup's founders at COPPE/UFRJ Business Incubator and UFF Business Incubator. For 5 years, coordinated the "MBA in Cultural Management and Production" at FGV Business School focusing in Creative Business Design and New Business Models. Designed and coordinated an executive course focusing on the innovation in the audiovisual industry, for FIRJAN Industry Federation and Darcy Ribeiro Film School (ECDR). Researches innovation in creative industries business models, at the LUDES, Laboratory of Ludology, Engineering, and Simulation, at PESC/COPPE/UFRJ. Interests: Joining the dots; Innovation in the digital economy and connected society; new business design; mindful business models, design thinking for innovation doing.
Tese sobre o processo decisório de fundadores de startups tecnológicas. A pesquisa identificou padrões de "jornadas decisórias" mostrando a interrelação entre as decisões tecnológicas e as estratégicas, durante a criação de startups tecnológicas. Foram estudadas 9 startups que haviam participado de diferentes edições do programa Venture Fórum, na época gerido pela FINEP.
Dissertação com foco em Informática Aplicada à Educação. Projetei e prototipei o "SAB - Sistema de Autoria Brasileiro", uma ferramenta para projeto de cursos de ensino a distância (EAD ou eLearning), precursor dos atuais LMS (Learning Management System). Um ponto alto do projeto, foi a adoção de uma metáfoca cinematográfica para que o usuário "desenhasse e executasse as cenas de aprendizagem" como se estivesse desenvolvendo um storyboard.
Certificado como Adjunct Instructor do Lean Startup Program promivido pela UC Berkeley em parceria com a COPPEAD/UFRJ, no Parque Tecnológico da UFRJ.
A Associação Brasileira dos Mentores de Negócios contribui para o ecossistema de inovação do Brasil capacitando mentores de negócio com uma metodologia que substitui a "opinião bem intencionada" pela "escuta atenta" e a "pergunta reveladora". The Brazilian Association of Business Mentors contributes to Brazil's innovation ecosystem by empowering business mentors with a methodology that replaces "well-intentioned opinion" with "attentive listening" and the "revealing question".
HealthFY or “Health For You” is an online+mobile gamified system for engaging and monitoring participants of corporate health and quality of life programs. Our innovative solution collect health data through the integration with smartphones, wearables and IoT devices, to provide companies with current data on employees’ health evolution, without managers being taken aback by an employee's heart attack or having to wait for the annual periodic medical examination to promote preventive and assertive actions. For employees, the HealthFY gamified solution generates motivation to learn, adopt and maintain a healthy lifestyle in terms of diet, exercise, and mental attitudes. For companies, HealthFY is a platform to monitor and engage their employees in corporate Health and Quality of Life programs, improving the liveliness and the disposition of the teams and reducing costs with absenteeism and health insurances. For health insurers, HealthFY can add a differential value by allowing to offer lower health insurance prices for clients who have healthy habits that reduce the risk of claims. In a broader perspective, HealthFY can help reduce the costs and improve the efficacy of government health programs in Brazil and abroad.
Development of innovation and business strategies, including business models, investor relations and academic relations. == Desenvolvimento de estratégias de inovação e negócios, incluindo modelos de negócio, relações com investidores e com a academia.
InoveLab Innovation Atelier aims to help creative people turning ideas, purpose and technologies into new business models. Our mantra is to "connect the dots to reveal the innovation most people don't see".
Teaches "Cultural Production Innovation" and "Cultural Business Workshop" at the "Cultural Management and Production MBA with emphasys on Creative Economy". Previously, has lectured "Knowledge Management" and "Business Planning". == Professor de "Inovação na Produção Cultural" e da "Oficina de Empreendimentos Culturais" no MBA em Gestão e Produção Cultural com Ênfase em Economia Criativa, da FGV, que coordenou por 5 anos. Foi professor de "Gestão do Cohecimento" e "Plano de Negócios".